Your Google Business Profile, done right.
Your Google Business Profile (formerly Google My Business) decides whether you show up on Google Maps when someone searches for what you sell. Here is how to create it, log in, edit it and rank it. Or, if you prefer, we do it for you.
Free and without obligation. We reply within one working day.
What is a Google Business Profile?
A Google Business Profile, formerly Google My Business, is the free listing that shows your business on Google Maps and in Search: address, hours, phone, photos and reviews. A complete, active profile is what matters most for appearing in the top three results on the map.
- It is free and created at business.google.com
- Google ranks local results on relevance, distance and prominence
- Verification is usually done with a short video
- A well-kept profile can improve within weeks
Why does showing up on Google Maps matter?
Because the top three on the map get almost all the calls. When someone searches for “dentist”, “restaurant” or “hairdresser” nearby, Google first shows a map with three businesses. Most people pick one of those three, call or ask for directions, and stop looking.
You do not need to pay for ads to get into that group. You need a complete, active profile with good reviews.
How do I put my business on Google Maps?
A Google Business Profile is free. These are the steps, in order:
Check whether your business already exists
Search for your business name on Google Maps. Sometimes Google has already created a profile from other sources. If it exists, do not create another one: tap “Own this business?” to claim it.
Create the profile
If it does not exist, go to business.google.com with your Google account and choose “Add business”. Use your real business name, without extra keywords or towns: Google can suspend profiles that do that.
Choose the main category
It is one of the biggest ranking factors. Pick the most specific one (“Dentist” rather than “Health clinic”) and only add secondary categories that truly fit.
Address or service area
If customers come to you, add the exact address. If you go to them, you can hide it and list the areas you serve instead, for example Estepona and Marbella.
Verify the profile
Google needs to check that the business is yours. Today it usually asks for a short video showing the premises, the sign or your tools and a business document. Sometimes a phone call or email is enough.
Log in and edit whenever you want
Signed in, search for your business name on Google or Google Maps and choose “Edit profile”. You can also go to business.google.com. That is where you change hours, photos and services and reply to reviews.
Complete it 100%
Opening and holiday hours, phone, website, services with prices, description, attributes and 20+ real photos. Every detail is another reason for Google to show you.
Get reviews and answer every one
Ask for a review after every visit and answer all of them, the bad ones too, in the reviewer’s language. A steady flow beats a big burst.
Post every week
Offers, news and tips keep the profile fresh and give Google more to understand about your business.
No time for all this? That is exactly what we do for you.
What decides your position on Google Maps?
Google says it ranks local results on three factors: relevance, distance and prominence. This is how we work on them: (Source: Google Business Profile Help)
Relevance
Your profile says clearly what you do: the right category, services, description and posts that match what people search for.
Distance
How close you are to the person searching. You cannot change it, but you can make it clear where you are and which areas you serve.
Prominence
How well known your business is: reviews and rating, your website, mentions elsewhere and the same contact details everywhere.
Google Business Profile management.
We create or optimise your Google Business Profile and keep it up to date every week. You run your business; we send you a clear report every month.
- The right main category, services and description
- Opening and holiday hours, so Google trusts the profile
- 20+ real photos and a working booking button
- A post every week
- A steady flow of new reviews, with a friendly request after every visit
- Every review answered, in the reviewer’s own language
How we work on your profile.
Audit and quick fixes
Category, hours, contact details and the obvious gaps. Often the biggest jump happens here.
Photos, services and booking
Real photos, every service with a short description, and a booking button that works.
A clear report
Calls, direction requests, website visits and new reviews, in plain words.
Google Business Profile FAQ
Are Google My Business and Google Business Profile the same?
Yes. Google renamed Google My Business to Google Business Profile. The profile and what you can do with it are the same.
Is it free?
Yes. Creating and keeping a Google Business Profile is free. What it costs is the time to do it well and keep it active every week.
How do I log in to my profile?
Sign in with the Google account that manages the profile, search for your business name on Google or Google Maps and choose “Edit profile”. You can also go to business.google.com.
Can I have a profile without premises open to the public?
Yes. If you work at your customers’ homes, set it up as a service-area business: hide the address and list the areas you serve.
How soon will I show up better on Google Maps?
Your Google Business Profile can improve within weeks. Climbing in normal search results usually takes a few months of steady work.
What does it cost to have you manage it?
It depends on what your profile needs. After the free review you get a clear, fixed price, and any monthly part is agreed up front.
Google Business Profile on the Costa del Sol.
Google Business Profile in Marbella →
Lots of competition and customers from all over the world: how to stand out on the Marbella map.
Google Business Profile in Estepona →
Less competition and plenty of room: how to reach the top three in Estepona.
Web design in Marbella →
A website that turns visits from your profile into bookings and calls.
How is your profile doing today?
We review your Google Business Profile for free and tell you the three changes that would make the biggest difference. No obligation.